A Klout Score for Brands? Net Promoter Creator Adapts to Social Media

Started by ayodele, Feb 03, 2012, 02:02 AM

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ayodele

Feb 03, 2012, 02:02 AM
Net Promoter, a mainstay of marketing measurement, is being adapted to the social media age with a Klout-like rating system based on the ratio of pro and con opinions on Twitter and Facebook.

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