French vintners slowly make friends with Facebook

[ayodele]

(Reuters) - French wineries, like over-tired children, are kicking and screaming but slowly making their way onto social media, a survey released this week found. The survey of 528 wineries in the United States and France conducted by ABLE Social Media Marketing found that while 94 percent of U.S. vintners were on Facebook, only 53 percent of their French counterparts were. But the French are coming online, albeit slowly. A similar study by ABLE's corporate predecessor mysocialwinery.com conducted in 2010 reported less than 20 percent of French winemakers were using the social network. ...