Home Business Matters Innoverne Names Chris Hoskin Chief Marketing Officer

Innoverne Names Chris Hoskin Chief Marketing Officer


B2B SaaS marketing leader to help build brand, optimise customer engagement and drive revenue growth of circular solutions platform pioneer, Innoverne.

READING, United Kingdom – May 15th, 2014 – Innoverne Limited, an emerging technology innovator that delivers omni-channel solutions to help businesses transform towards a circular economy, has today announced it has appointed Chris Hoskin as Chief Marketing Officer.

In his role, Hoskin will be responsible for marketing strategy, branding, communications, demand & lead generation, product marketing and inside sales operations. He will work closely with Innoverne’s global field sales and programme delivery teams.

“We are witnessing, first-hand, brands in manufacturing, retail and wholesale markets starting a journey towards sustainable, circular business models. New industry leaders are emerging, disrupting incumbents by creating greater customer value around circular – not linear – programmes. Hoskin will help deliver our go to market strategy for solutions such as reverse logistics, returns management, product-as-a-service, try-before-you-buy and traditional lease and rental programmes,” said Julian Thomas, Founder and Chief Executive Officer of Innoverne.

Chris was previously Chief Marketing Officer at Artesian Solutions and Salmon. In between these roles, he served as Head of Marketing Northern Europe at Lithium Technologies. Chris’s B2B SaaS marketing experience spans ecommerce, social customer experience, social customer relationship management and enterprise business intelligence.

“Due to our impressive sales growth in the past 12 months, I wanted a B2B SaaS Marketing leader that would bring further enterprise experience to our global leadership team. Hoskin will be instrumental in helping us drive the next phase of our growth,” Thomas added.

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For leading brands like Hyundai and KIA, Innoverne provides a SaaS platform, Hirefox®, outsourced services and white-label programmes to establish, run and operate closed-loop and circular programmes. These include hire, loan, rental, product-as-a-service and try-before-you-buy programmes.

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For further information:

Julian Thomas
T: +44 7733 104959

About Innoverne®
Innoverne delivers closed-loop and circular programmes for leading brands, manufacturers, retailers and wholesalers. With Hirefox®, Innoverne’s cloud-based (SaaS) commerce platform, clients such as Hyundai and Kia have been able to quickly setup and run omni-channel subscription, rental & sales operations for their dealer networks.

Innoverne is helping businesses of all sizes to increase yield, enter new markets, turn products into services, run true multi-store / multi-channel end-to-end eCommerce operations and provide complete reverse logistics solutions.

Innoverne is a member of the Circular Economy 100, a global platform bringing together leading companies, emerging innovators and regions to accelerate the transition to a circular economy.

For more information visit Innoverne.com, or connect with us on Twitter.

Innoverne is privately held with its corporate headquarters in Reading, England.


Innoverne® is a Registered Trade Mark of Innoverne Limited. Hirefox is a Trade Mark of Innoverne Limited. Other Trade Marks are the property of their rightful owner.

Source: RealWire