[Full-time] Manager-Mass Market at Etisalat Nigeria

[etisalatng]

Location: Lagos

URL: www.etisalat.com.ng

Description:

Division:   Mass Market Segment

Reports To:   Head-Mass Market Segment

Job Summary:

Ensure execution and implementation of mass market strategies and initiatives aimed at maximizing market penetration, growth and profitability

Principal Functions:

Develop propositions for research initiatives aimed at acquiring intelligence on the preferences and behavioural patterns of the mass market within the Nigerian operating environment; proffer recommendations for the attention of the Head-Mass Market Segment

Propose new mass market product initiatives and options for convergence

Develop propositions for promotional campaigns targeted at the mass market segment

Liaise with the Brands & Communications team in defining effective channels for communicating defined/ approved initiatives aimed at creating awareness in the mass market segment

Develop initiatives for market penetration and market share acquisition for the mass market segment

Liaise with relevant Marketing divisions/ units to ensure successful launch of products targeted at the mass market segment

Develop a customer lifecycle extension plan for the mass market segment and proffer recommendations for the attention of the Head-Mass Market Segment

Provide clear direction, set targets, prioritize tasks and assign responsibilities to subordinate team members

Support the Head-Mass Market Segment in implementing the division's work programmes and plans in line with agreed-upon procedures and guidelines

Support the Head-Mass Market Segment in planning and managing the human and material resources of the division in order to optimize performance, boost morale and enhance productivity

Provide leadership and guidance to team members and manage subordinates' performance towards the achievement of overall team objectives

Prepare and/ or compile agreed periodic activity and performance reports for the attention of the Head-Mass Market Segment

Perform any other duties assigned by the Head-Mass Market Segment

Educational Requirements:

First degree or equivalent in a numerate discipline

Relevant postgraduate and/ or professional qualifications/ certifications will provide an advantage

Experience & Skills:

Between five (5) and eight (8) years' directly relevant post-NYSC work experience

Click to apply on or before 18th June 2012

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