[Full-time] Analyst-Customer Value Management (Inbound) at Etisalat Nigeria

[etisalatng]

Location: Lagos

URL: www.etisalat.com.ng

Description:

Division:   Marketing Segments & Strategy

Reports To:Manager-Churn & Retention

Job Summary:

Assist in developing, implementing and measuring customer retention and lifecycle management programmes in order to reduce churn and increase usage

Measure and analyze customer behaviour using available channels

Principal Functions:

Develop campaign initiatives using inbound channels to address customer profitability, engagement and usage

Provide cross-functional analyses of customers in order to investigate trends and develop correlations across customer profiles and value segments

Evaluate churn metrics on different subscriber segments and implement remedies to improve inbound and outbound campaign business rules when necessary

Analyze customer behavior using available data to provide insights and effectively link such insights to potential impact and opportunities for the business

Liaise with Segment Managers across the business to prioritize analytics initiatives, communicate findings and identify actionable recommendations for the business

Develop other customer lifecycle programmes including Win Back and Loyalty campaigns, leveraging on the inbound touch-point

Anticipate customer needs and identify dissatisfaction points for proactive customer engagement

Perform any other duties as may be assigned by the Manager-Churn & Retention

Educational Requirements:

First degree or equivalent in the Social Sciences or any related/ numerate discipline

Relevant professional certifications/ qualifications, e.g SAS, SQL, Marketing, etc, will provide an added advantage

Experience & Skills:

At least two (2) years' directly relevant post-NYSC work experience

Ideal candidate must be able to demonstrate:

•   Excellent knowledge of the telecoms industry competitive environment, consumer trends and trade practices

•   Data mining and analytical skills

•   Basic knowledge of campaign management and customer segmentation

Click to apply on or before 18th July 2012

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