Transition of Yahoo! Search ad serving to Microsoft Advertising adCenter

[MyWorld]

Yesterday, Yahoo Advertising Blog announced plans for the upcoming transition of Yahoo! Search ad serving to Microsoft Advertising adCenter in North America. They wanted to provide you with an update on their current and upcoming testing activities, as the testing of ad delivery from adCenter to Yahoo! Search has been occurring for a while.

The Yahoo! Search ad serving transition is set to begin as soon as October 11, and they may accelerate test volumes on adCenter for brief periods over the next couple of days.

Effect on Yahoo! Search Marketing accounts: YSM advertisers may see traffic briefly decrease in their accounts during these testing periods. When ad serving begins to transition to adCenter, you are likely to experience a decrease in clicks and impressions in your Yahoo! Search Marketing account.

Effect on Microsoft adCenter accounts: It's a best practice to monitor your adCenter budgets closely during testing and be ready to increase your spend if your budget falls within 20% of being fully spent. When ad serving begins to transition to adCenter, adCenter account clicks and impressions are likely to increase.

Remember, the test volumes will fluctuate in the next couple of days, but don't jump to any conclusions about long-term traffic volumes based on these tests. You can follow the tips we provided to help you continue to get valuable clicks from Yahoo! Search and Bing during the transition.

Yahoo! and Microsoft Continue Ad Testing with adCenter | Yahoo! Advertising Blog