On Twitter, pope to get different type of followers

Started by NewsCaster, Nov 09, 2012, 09:31 PM

NewsCaster

Tony Gentile/ReutersPope Benedict XVI waves as he arrives to lead his Wednesday general audience in Saint Peter's square at the Vatican.By Claudio Lavanga, NBC NewsFrom gospel to hashtags, the Catholic Church has always been about mass communication. In the 15th century, the Bible became the first major book produced on a printing press, and it is still one of the most distributed books of all times.

In 1931, the Vatican launched a radio service, and it now broadcasts its programs and prayers around the world in 47 languages. Then came television, with its biggest religious star: John Paul II, the most media-friendly Pope of all times.

So it was just a matter of time before Pope Benedict discovered Twitter, the 21st century evolution of the word-of-mouth, the most effective way to spread the gospels for hundreds of years.

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