Senior Brand Manager Job at Global Profilers Nigeria

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Job Title: Senior Brand Manager

Reference: 179

Location: Lagos, Nigeria

Employer: Global Profilers

Category: Marketing, Advertising, PR (Lagos)

Sector: FMCG / Consumer Durable / Industry

Client: Multinational FMCG

Job Purpose: To develop, manage and sustain multiple profitable added-value brands and/or products across categories by understanding, anticipating, creating and meeting consumer needs.

Responsibilities:

•   Conduct research and information gathering

•   Acquire, analyze and interpret knowledge about socio economic environment, industry, market, shopper, consumer and media trends to develop and assess new ideas to drive the innovation process.

•   Identify category drivers, agree segment the brand will be positioned and develop Brand Blue Print.

•   Be responsible for product and packaging development

•   Conduct product segmentation analysis, gather information from local and international competitors and monitor market trends, ideas to develop new and superior products and packaging

•   Generate creative and innovative ideas and design winning innovative concepts and products. Coordinate planning, implementation and evaluation of commercialization

•   Maintain Brand/Consumer Relationship

Key Competencies:                              

•   Creativity

•   Good understanding of the Nigerian market

•   Brand/marketing technical competence

•   Aptitude for statistics and figures

•   Problem solving and distinctive leadership skills

•   Project management skills

•   Strong interpersonal, communication, networking and influencing skills

•   Courage and resilience for success

•   Good communication & report writing skills

QUALIFICATION AND EXPERIENCE:

•   Graduate from a Reputable institution.

•   Postgraduate qualification will be an advantage.

•   Minimum of 5 years Brand Management experience within an FMCG environment

•   Computer Literacy – Microsoft Office competence

Key outputs:

•   Approved brand strategy

•   Brand growth and profitability

•   Brand market share

•   Brand management

•   New product development

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