Advertising Contributes Over N300bn To Economy

[Shola Sholaz]

The Association of Advertising Agencies of Nigeria (AAAN), has said that the advertising industry contributes over $2 billion (over N300 billion) to Nigeria's economy as it rolls out red carpets in celebration of the Association's 40 years anniversary.
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The president of AAAN, Bunmi Oke, said while announcing the association's achievements in the last 40 years that the industry's contribution to the economy is more in intangible assets.
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According to Oke, members of the association has built and championed great brands, stating with confidence that multinationals still strongly rely on Nigerian agencies most of whom are of international standard for brand building.
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"All key brands are in Nigeria and it is the advertising industry that has been growing them.
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An economy is as vibrant as the products and the products are as dynamic as the advertising industry", she said