Senior Manager, High Value Segment Job at Airtel Nigeria

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Job Title: Senior Manager, High Value Segment

Location: Lagos, Nigeria

Employer: Airtel Nigeria

Job Purpose:

•   The position Senior Manager, High Net-worth is responsible to drive High Value revenues and acquisition. This position carries the overall responsibility for the High Value individual segments and will work closely with the High Value CSD team and the High Value Usage & Retention Manager within the OPCO.

•   The Role requires understanding of Technology changes and market/consumer requirements and combining the two perspective to generate business opportunities as well as deep insight into managing effective distributor and retail relationships combined with an on the ground understanding of the market

Key Responsibilities:

Drive Increased Market Expansion and Penetration by Creating a Roadmap and Strategy for Customer Acquisition, in line with Overall Business and Marketing Strategy:

1.   Leverage market research to get insights into consumer behavior and preferences and drive future programs and promotions

2.   Track usage pattern to devise customer acquisition strategies

3.   Keep track of customer life-cycle to drive ARPU growth

Develop Products to Acquire Customer Base:

1.   Launch mass products to acquire revenue earning customers

2.   Develop new products and initiatives for trade in line with benchmarking and transfer of Best Practices across Zones

3.   Analyze the daily, weekly and monthly reports, Zone wise and at pan OPCO level to understand the trend of customer demands and acceptability inclination

4.   Work closely with the Apogee team and partners to generate new competitor leads sources and alternative acquisition sources that are non-traditional telco leads

Develop and Enhance Customer Engagement:

1.   Create clarity on plans and products to ensure consumer's understanding of products and services

2.   Contribute towards improvement of brand impact and positioning to ensure consumer engagement and uniform brand experience across consumer touch points

Working With Internal Customers:

1.   Since these initiatives will always have an OPCO wide angle, it will be imperative to ensure that all the departments/verticals are fully aligned to support the business. Cross functional teams would provide business requirements and other "Must do" to ensure that the business and the customer requirements are always met.

Hi Value Life Cycle Management:

1.   Lead all tariffs and pricing approvals with a view to increasing NR and RMS

2.   Leads launch of new product propositions for the segment

3.   Cross functional alignment with sales/CSD/ networks for a seamless customer experience

4.   Ensures sales support and all marketing collaterals for sales

5.   Ensure high level of customer and network experience for the segment

Desired Skills & Experience:

Qualification;

1.   Bachelor's degree in relevant field

2.   Post-graduate qualification (e.g. CIM), an MBA would be required

3.   Minimum of 3-5 years experience in a Marketing position, with a focus on product development.

4.   Minimum of 3 years Management experience

Experience;

1.   Experience of Telecommunications Industry or FMCG Marketing environment

2.   Able to operate in a performance driven organization

3.   Affinity with and technical knowledge of the latest technologies and services used within the industry and affiliated industries

4.   Excellent Data analysis and Excel skills

Attributes;

•   Motivated, flexible and decisive with ability to convince and align groups with divergent views

•   Culturally aware and adept at working across multiple geographies

•   Customer focused, Business awareness

•   Strong analytical and strategic skills

•   Excellent planning and  organisational skills

•   Excellent interpersonal skills

•   Sets high personal standards and is goal oriented

•   Strong coaching skills  and leadership skills

•   Excellent communications skills, both orally and in writing

•   Excellent presentation skills

Type: Full-time

Experience: Mid-Senior level

Functions: Marketing

Industries: Telecommunications

Job ID: 6168121

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