Marketing Manager Job at Media24 Nigeria Limited

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Job Title: Marketing Manager – West Africa

Location: Lagos, Nigeria

Employer: Media24 Nigeria Limited [a division of MIH Internet Africa (MIHIA)]

Job Description: The successful candidate will report to the Classifieds West Africa Country Manager and will be responsible for developing and implementing Nigeria's Classifieds marketing strategies, assist with defining existing products and services as well as seeking opportunities for new ones to meet revenue and earnings targets. Your primary responsibilities as the Marketing Manager will be to develop and execute the marketing strategy for the Classifieds business in Nigeria.

JOB OUTPUTS/RESPONSIBILITIES:

• Responsible for developing strategic marketing plans with both a short-term and long term goals with measurable outcomes.

• Responsible for executing marketing efforts to gain new Nigeria classifieds users and grow current loyal base of existing buyers and sellers.

• Plans and develops above the line (including TV, radio and outdoor) and digital marketing outreach programs.

• Analyze customer response to marketing programs.

• Serve as marketing contact for employees and strategic business partners.

• Deploy and measures effectiveness of all marketing campaigns and activities.

• Track market trends, analyzes results and draw conclusions about performance in order to recommend improvements to marketing strategies and tactics.

• Support the Classifieds Category Managers in meeting performance targets.

• Serve as subject matter expert and provide guidance to the Classifieds team members as required.

• Assists in development and meeting of budgets.

• Track and manage marketing expenses in order to ensure that they are within budget parameters.

• Manage marketing promotions and event marketing and coordinate with the Classifieds Nigeria team members.

• Develop and maintain demographic and other market data as needed in order to support marketing goals.

• Gather and communicate marketing campaign information and user feedback in order to promote a common understanding of marketing campaigns, changes, and issues.

• Create reporting to measure success of marketing programs.

• Develop new ideas and communicate potential uses for analytics across the business

• Other duties and responsibilities as assigned.

• Consistent exercise of independent judgment and discretion in matters of significance.

• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.

• International and local travel as deemed necessary to perform duties.

CONTEXT (External factors which influence the work environment, taking future conditions and strategic requirements into account):

• Dynamic start up culture/expanding company

• Global organization

• Fast paced working environment.

• Leading edge internet focused company

CUSTOMERS (External and internal individuals or groups to whom products, services, programs and information must be provided):

• Users of the Classifieds product in Nigeria

• Employees of Media24 Nigeria, MIHIA and other subsidiaries

• Internal and external service providers

Desired Skills & Experience:

COMPETENCIES (Personal capabilities which are critical to the production of quality outputs):

• You are passionate about what you do

• You have integrity

• What you do you do well

• With can do attitude

CORE QUALIFICATIONS AND EXPERIENCE:

• Bachelors in marketing, advertising, or related field /Masters degree or equivalent in marketing

• 5-10 years marketing experience with a demonstrated track record for successfully bringing products to market and growing market share

• Substantial experience with above the line marketing with a major brand (e.g. FMCG, Telco)

• Thorough understanding of the Nigerian market and drivers of user engagement

• Strong analytical thinking skills and a passion for translating quantitative and qualitative data into user insights.

• Online experience, preferably with international exposure

• Highly creative and innovative in thinking through marketing challenges

• Exceptional interpersonal and communications skills (verbal/written) as pertains to interacting with the team and in effective product positioning

• Established network of marketing vendors

• Innovative out of the box skills

• Highly organized team player

• Cognate experience in a classfied ads company will be an advantage.

Type: Full-time

Experience: Mid-Senior level

Functions: Marketing

Industries: Internet, Retail, Marketing and Advertising

Employer Job ID: MIH0813MMWA

Job ID: 6851585

If you meet the above requirements and would like to be part of the Nigeria team, please forward a comprehensive CV listing relevant skills and experience for attention Blessing Robinson.

Should you not hear from us within 1 month of the closing date, you may assume that your application was unsuccessful.

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