Consumer Research Manager - Lagos Job at Etisalat Nigeria

[Jobrib]

Job Title: Manager, Consumer Research

Location: Lagos, Nigeria

Employer: Etisalat Nigeria

Job Summary: Manage all primary and secondary research activities to deliver market insights for effective decision-making.

Principal Functions:

•   Establish and maintain relationships with key internal and external stakeholders.

•   Plan and monitor tactical studies related to brand health checks, market segmentation, customer satisfaction studies, mystery shopping, network quality check, retail audits and other ad-hoc studies.

•   Prepare and implement an annual research plan aimed at conducting market research activities to provide accurate and timely information on consumer trends/patterns/preferences.

•   Set research guidelines in compliance with tested leading practices.

•   Define the research methodologies and instruments to be used for each research project.

•   Review questionnaires, moderator guides and other research tools and ensure compliance with tested leading practices.

•   Conduct spot checks on all field research projects (especially those conducted by third-party market research companies) to validate findings and ensure data integrity.

•   Review proposals and conduct selection of third-party market research companies.

•   Liaise with research agencies and ensure proper communication of survey objectives to them.

•   Interpret research findings and distil key highlights from survey results. Present research findings to user departmentsisions/units as required.

•   Conduct regular reviews of all data sources and suppliers to ensure quality control.

•   Provide clear direction, set targets, prioritize tasks and assign responsibilities to each member of the Etisalat market research team.

•   Assist in implementing the unit?s work programs and plans in line with agreed upon procedures and guidelines.

•   Assist in planning and managing the human and material resources of the unit to optimise performance, morale and enhance productivity.

•   Manage inter-functional relations to ensure synergy across the various departmental functions.

•   Provide leadership and guidance to team members and manage subordinates? performance towards the achievement of overall team objectives.

•   Prepare/compile agreed periodic activity and performance reports for the attention of the Director, Commercial Planning.

•   Perform any other duties as assigned by the Director, Commercial Planning.

Educational Requirements:

•   First degree or equivalent in a numerate discipline.

•   Postgraduate/professional qualification in a related field will be an added advantage.

Experience,Skills & Competencies: Six (6) to eight (8) years work experience, with at least three (3) years in a supervisory role.

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