#Vacancy: Knowledge and Insights Manager Job at Coca-Cola

[Jobrib]

Job Title: Knowledge and Insights Manager

Company: Coca-Cola

Job Type: Full Time

Qualification: BA/BSc/HND

Experience: 7 – 8  years

Location: Lagos, Nigeria

Job Field:  Administration/ Secretarial/ Sales/ Marketing/ Business Development

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At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.

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JOB SUMMARY:   – Provide the Franchise  with leading edge consumer insights, research processes and tools that facilitate decision-making against business needs and provide in-depth understanding of market dynamics and consumer needs/wants/insights

Utilise understanding of consumer insights and global trends in order to identify key issues and opportunities for profitable brand growth

Determine appropriate market research methodologies and techniques by leveraging input from research suppliers and internal experts to derive optimal research protocols

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KEY DUTIES/RESPONSIBILITIES:  – Assess strategic consumer opportunities that are currently untapped by the System and leveraging consumer research in order to identify new volume and profit growth areas (e.g. new beverage sub-categories, new package opportunities) – Steward the development and implementation of insights, research processes and procedures across the Franchise – Oversee all Franchise research initiatives and lead function's capabilities (Agencies and People) to ensure they deliver against business needs – Establish and maintain a Brand/Consumer/Customer and Competitor knowledge base to support consumer and business strategies through Market Intelligence – Work with the Business Planning Team to facilitate management decision guidance by developing and testing hypotheses based on business knowledge (quantitatively and/or qualitatively) – Ensure global/BU-wide learning's and trends are reviewed and shared across the stakeholders within the System – Support the development of Franchise Business Plans and Strategic Management Reviews for categories and brands – Develop and Manage the Research Budget – Analyse and interpret research results to deliver business case needs – Negotiate contracts with third parties in order to provide the Company with necessary marketing opportunities and services – Lead the development of research capabilities and understanding within the brand team

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FINANCIAL/ JOB SCOPE: 

Accountable for Research Budget 

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ORGANIZATION IMPACT/ INFLUENCE: – Extensive High Level Strategic / Operational Interaction with: CEWA BU Marketing Director, Global & Group Brand/Function Directors, Franchise Marketing & Operations Teams, Bottler Management – Nature and Purpose of the Interaction: Provide leading consumer and business insights to facilitate achievement of planned objectives

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SUPERVISORY RESPONSIBILITIES:  – Direct Reports ( Position Titles, not names): None  – Supporting Service: Marketing Team, Research Agencies

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LATED JOB REQUIREMENTS/ QUALIFICATIONS: 

Technical Skills: – Establish and Drive Research Management within the franchise – Identify, Modify and Implement Research Tools – Monitor Implementation of Research Process – Support Insight Development

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Leadership Behaviors:  Leader of Others: – Drive Innovation – Generate new or unique solutions and embrace new ideas that help sustain our business (encompassing everything from continuous improvement to new product and package innovation)

Collaborate with the System, Customers and Key Stakeholders – Develop and leverage relationships with stakeholders to appropriately stretch and impact the System (Company and Bottler) – Act Like an Owner – Deliver results, creating value for our brands, our System, our customers and key stakeholders – Inspire Others – Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible – Develop Self and Others – Develop self and support others' development to achieve full potential

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Required Experience: – 7-8 years job experience, at least 5 years as a Research Manager in FMCG or Consumer Research industry.

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EDUCATIONAL REQUIREMENTS:  – Bachelor's Degree

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CULTURAL DIVERSITY:  – Has worked most of his/her career in a collaborative working situation, in which different viewpoints from a range of stakeholders needed to be taken into account to arrive at a productive solution.

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ANALYSIS: – Marketing Research Application: Ability to leverage research results into actionable marketing and business needs – Forecasting: Knowledge of and ability to apply information and procedures used to forecast consumer behaviors

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TRAVEL REQUIREMENTS:   – Significant travel may be required within and outside the Franchise.

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