[Full-time] Consumer Research Manager - Lagos Job at Etisalat Nigeria

[Jobrib]

Location: Lagos State

URL: http://careers.etisalat.com.ng/OA_HTML/OA.jsp?page=/oracle/apps/irc/candidateSelfService/webui/VisVacDispPG&OAHP=IRC_EXT_SITE_VISITOR_APPL&OASF=IRC_VI

Description:

Job Title: Manager, Consumer Research Location: Lagos, Nigeria Employer: Etisalat Nigeria Job Summary: Manage all primary and secondary research activities to deliver market insights for effective decision-making. Principal Functions: •   Establish and maintain relationships with key internal and external stakeholders. •   Plan and monitor tactical studies related to brand health checks, market segmentation, customer satisfaction studies, mystery shopping, network quality check, retail audits and other ad-hoc studies. •   Prepare and implement an annual research plan aimed at conducting market research activities to provide accurate and timely information on consumer trends/patterns/preferences. •   Set research guidelines in compliance with tested leading practices. •   Define the research methodologies and instruments to be used for each research project. •   Review questionnaires, moderator guides and other research tools and ensure compliance with tested leading practices. •   Conduct spot checks on all field research projects (especially those conducted by third-party market research companies) to validate findings and ensure data integrity. •   Review proposals and conduct selection of third-party market research companies. •   Liaise with research agencies and ensure proper communication of survey objectives to them. •   Interpret research findings and distil key highlights from survey results. Present research findings to user departments/divisions/units as required. •   Conduct regular reviews of all data sources and suppliers to ensure quality control. •   Provide clear direction, set targets, prioritize tasks and assign responsibilities to each member of the Etisalat market research team. •   Assist in implementing the unit?s work programs and plans in line with agreed upon procedures and guidelines. •   Assist in planning and managing the human and material resources of the unit to optimise performance, morale and enhance productivity. •   Manage inter-functional relations to ensure synergy across the various departmental functions. •   Provide leadership and guidance to team members and manage subordinates? performance towards the achievement of overall team objectives. •   Prepare/compile agreed periodic activity and performance reports for the attention of the Director, Commercial Planning. •   Perform any other duties as assigned by the Director, Commercial Planning. Educational Requirements: •   First degree or equivalent in a numerate discipline. •   Postgraduate/professional qualification in a related field will be an added advantage. Experience,Skills & Competencies: Six (6) to eight (8) years work experience, with at least three (3) years in a supervisory role.

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