Americans Hot for E-Readers, Tepid About Tablets

Started by ECTNews, Jun 29, 2011, 09:02 AM

ECTNews

 E-reader ownership jumped to 12 percent of adult U.S. consumers in May, doubling from 6 percent in the past six months, the first time sales have been in double digits, according to a new report from the Pew Research Center's Internet & American Life Project. The growth spurt is outpacing that of tablet computers -- there are more adults who own a device such as an Amazon Kindle or Barnes & Noble Nook than those who own a tablet like an Apple iPad or Motorola Xoom. As e-reader ownership rose, tablets grew at a less booming pace.