Young People Are Losing Interest in Cars, But That Doesn't Mean the End of the Road for Automakers

[THP]

As expected Cars 2 has hit movie theaters and legions of 7-year-olds have put it on top of the box office. But the world has changed in the 10 years since the first Cars movie, and automotive culture -- the adrenalin rush of horsepower, the thrill of speed and gas-fueled adventure -- is looking more and more like the preoccupation of a bygone era. Lightning McQueen may as well take his place next to Thomas the Tank Engine: The reign of the car as the central fetish of American life is drawing to a close.Increasingly, young people don't care about cars, according to surveys and forward-looking market analysis. Roland Berger Strategy Consultants  recently published a study of the 2025 auto market that documented the car's decline.More...