The Social Currency Mint

[THP]

Viral marketing and buzz can do a lot of the legwork to get people around the world interested in a brand or company, but there has to be more. There has to be a transformational idea that changes a brand's business strategy. At Euro RSCG, we do that with Creative Business Ideas (visualize a Venn diagram with creativity and effectiveness as the two overlapping circles; in the middle lies the Creative Business Idea). But great CBIs need a home, a place that's the hub of all the action. Today, that place is a website. Viral marketing will send consumers there for a first visit, but what will motivate them to come back?These four important elements:More...