The Coming Irrelevance of SEO

[ECTNews]

 Before planning the next set of revisions to your e-commerce website, you might consider that consumer behavior is changing -- and search engine optimization (SEO) is becoming less important.  Thanks to improvements in trust and safety, as well as predictability enhancements that brands like Amazon and eBay have brought to the space, consumers simply aren't turning to Google to purchase products. Instead, they are going to trusted marketplaces that offer a safe shopping experience.  Consumers, especially younger ones, are less likely to go to unfamiliar websites.

e-Commerce Times