NFL using "social media command center" to manage Super Bowl chatter

[ayodele]

Dubbed the "Super Bowl Social Media Command Center" by Raidious CEO Taulbee Jackson, the Indianapolis digital marketing firm will be handling all communication regarding the Super Bowl with 16 full-time employees and 30 volunteers, mostly journalism students from Butler University, Indiana University-Purdue University Indianapolis and Ball State University. Jackson moved Raidious employees into a brand new office for the event and the employees have provided Super Bowl coverage over social media for 15 hours a day during the past week. ...