Twitter begins self-serve advertising for small businesses

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SAN FRANCISCO (Reuters) - Twitter Inc. on Thursday formally launched a service to allow small businesses to buy and place ads on the online messaging platform. Twitter, which for years has sought ways to expand its advertising revenue, hopes the new ad service will at least partially answer looming questions about its long-term business strategy. Since 2010, Twitter's in-house sales staff has sold "promoted tweets" to large businesses on a case-by-case basis. ...