Zynga seeks own game space away from Facebook

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(Reuters) - Zynga Inc is launching a new games service that allows users to play on the company's website instead of Facebook, potentially driving traffic away from the world's No. 1 social network that is its biggest partner. The service is the online game company's boldest move yet to create a presence outside of Facebook, where it makes 93 percent of its revenue. Investors sent Zynga's shares up 10 percent to $14.48. "Zynga is building their own web-based platform, which makes them a bit more independent and creates a brand for them outside of Facebook. ...