British America Tobacco Nigeria Jobs: Brand Executive

[MyInfoStride]

British American Tobacco is the No.1 manufacturer and marketer in Nigeria's tobacco sector. British American Tobacco is a part of the world's most international tobacco group with brands sold in 180 markets.

The following position is currently open:

Job Title: Brand Executive 
Reference Number: OM/WAA/NIG/ECE/26-08-10 
Location: Lagos 
Remuneration: TBA 
Reports to: Brand Manager 
Requisition Number: 1 
Response Deadline: 10/9/2010 

Principal Accountabilities:
•   Recommend changes to brand programmes
•   Assist Brand Manager in the development of a strategic plan for respective brand(s)
•   Recommend brand attributes to be reinforced based on brand's role in portfolio
•   Support definition of high level brand programmes
•   Assist Brand Manager in the development and execution of an operational brand plan
•   Recommend venues and communication channels
•   Support development of message content
•   Recommend schedule for brand events
•   Monitor implementation and results of operational brand plan
•   Monitor and report brand expenditure to ensure it does not exceed budget defined in operational brand plan
•   Analyse market research data in order to understand brand issues and market opportunities
•   Develop ideas on product innovation in order to achieve competitive advantage
•   Provide insights around brand strategy in the development/ implementation of trade programmes by Trade area
•   Also, work in conjunction with Trade area to ensure that product is correctly managed throughout the supply chain and brand programmes are effectively implemented by trade team in respective markets.
•   Select in conjunction with Marketing Service Team adequate touch points for designed brand programmes.
•   Liaise with Marketing Service Team to ensure smooth execution and evaluation of brand activities.
•   Close working relationship with Strategy Planning & Insights (SP&I) team to ensure contribution into research projects conducted in various end markets.
•   Develop close relationship with external agencies to ensure day-to-day activities related to brand programmes are performed with required quality and agreed cost & timescales as defined in operational brand plan

Knowledge, Skills and Experience:
•   Fluent in English and French Language(oral and written )
•   Knowledge of West Africa francophone markets would be an advantage
•   Experience in Brand Area is desirable
•   Consumer engagement and Brand programme development
•   Project monitoring and management
•   Managerial & Interpersonal Skills
•   Negotiation and influencing

Key Outputs:
•   Improvement in Consumer Disposition Funnel bottlenecks
•   Forecasting accuracy
•   Brand awareness and Imagery attributes ratings
•   Timely development/ implementation of programmes
•   Financial impact of programmes (e.g. ROI)
•   Sales volume and Market Share
•   Brand financials (e.g. P&L, margin)

Equity statement:
BAT is an equal opportunities employer. All candidates will be assessed on merit

For online application: British America Tobacco Nigeria Jobs: Brand Executive.