Market Development Leader Job at GE Nigeria

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Job Title: Market Development Leader

Job Number: 1422206

Location: Ikoyi – Lagos, Nigeria

Company: General Electric (GE)

Role Summary/Purpose:   

This role will define and implement GE growth strategy across our product portfolio with particular emphasis on incremental growth from targeted (rural) health market development initiatives; identify and support opportunities for packaged hospital development solutions in select African markets; and build strong strategic relationships with key stakeholders and maintaining those with existing and new accounts.

Essential Responsibilities:   

• Identify and understand the healthcare development aspirations of both the public and private healthcare sectors. Specifically target the healthcare solutions needs of the Ministries of Health and Defence—and other Public Sector institutions with a mandate to deliver and/or facilitate healthcare services. Understand and document customer organizations, budgets, missions, programs, and represent customer needs and priorities.

• Utilize Gold Standard marketing practices and skills to quantify the healthcare market needs and opportunities in select designated countries.

• Develop and execute the marketing plan for assigned countries. Responsibilities include VOC gathering, Marketing Blueprint development and collaboration, segmentation, targeting and positioning to align messaging, tactics, commercial channel tools and execution for success

Qualifications/Requirements:   

• Bachelor's Degree in Marketing, Business Administration or related field

• MBA or Master's degree in Marketing, Business Administration or related field

• Minimum 8 years of sales / business management / strategic marketing / project management experience with strong track record in high-technology product sales & expertise in market & customer insights, product commercialization and branding

• Deep knowledge of healthcare market and environment an advantage

• Strong sales experience and substantial P&L management experience with significant track record. Strong business acumen

Talent for ensuring satisfied customers by providing value-added products and services.

• Ability to resolve complex issues within area. Ability to develop and execute multiple priorities and approaches to meet objectives. Proven ability to effectively communicate across a distributed workforce

Desired Characteristics: Solid Knowledge of African Market / Environment.

Application Link: GE Nigeria Job Portal

Market Development Leader Job

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