History Of The Day - Volvo Car Company Founded (1927)

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In 1924, Assar Gabrielsson, sales manager at the Swedish ball-bearing manufacturer SKF, and engineer Gustaf Larson decided to build an automobile that could withstand Sweden's rough roads and harsh climate. Their first car—nicknamed "Jakob"—rolled off the line on April 14, 1927, which Volvo considers its founding date. The following year, they created a truck that was immediately popular and contributed to the company's early success. The name Volvo is Latin, not Swedish, and means what? Discuss



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