Master Brand Specialist Job at MTN Nigeria

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Job Title: Master Brand Specialist

Job ID: 1923

Location: Lagos, Nigeria

Organisation: MTN Nigeria Communications Limited

Job Description:

•   Management of all Master Brand Equity Initiatives

•   Prepare relevant documentation and coordination of all marketing agencies (communication, event, media, PR etc). Documentation will include but not restricted to ; raising contracts, process payment, resolve any issues etc

•   Ensure campaigns are deployed effectively to deliver better value to MTN  

•   Effective monitoring and documentation of  competitors activities, initiatives, promotions etc  

•   Monitor activities on all MTN digital touch points including; MTN Online .com (home page and top level sections), and MTN brand presence on other  social networking sites

•   Assist with managing sponsorship properties that grow brand affinity and TOMA that can be leveraged for acquisition, retention and usage.

•   Assist with managing marketing communication and media companies' interface and ensuring effective leveraging of Sponsored events

•   Assist with managing other internal stakeholder's requests within the business such as Enterprise solution, Customer Relations, Sales and distribution, Corporate relations etc. Ensuring compliance with CI rules across board.

•   Assist to develop and execute brand equity building strategies for Master Brand.

•   Develop and monitor key market indices as they affect brand preference, equity and market share.

•   Assist with developing  rollout plans and route to market strategy for all Master brand initiatives

•   Assist in managing  the following brand equity and affinity growing projects: WWTBAM and  EPL platforms from the Masterbrand standpoint and support the segments on other brand equity building projects like  Project Fame, Family Game show, Dandali etc

•   Assist in developing  consumer acquisition and usage increment promotions in conjunction with segment managers to leverage brand properties

•   Leverage MTNF initiatives to enhance brand equity (Develop cause marketing advertising campaign with corporate services)

•   Provide Brand support to other functions like HR/Network group/IS and CR

•   Manage and monitor the production of advertising creative materials e.g. Outdoor, TV and Radio

•   Monitor Competitor activities – (Other GSM Providers)

•   Monitor deployment and replacement of outdoor materials

•   Monitor and ensure prominent visibility of the MTN brand across the country, using both traditional and digital mediums of advertising

Job Conditions:   

•   Open Plan Office.

•   Normal MTNN working conditions.

Reporting To: Master Brand Manager

Required Skills:

•   First degree in marketing, economics or any other social science

•   A professional qualification of CIM or any other marketing related professional body

•   Member of NIM (Nigerian Institute of Marketing)

•   4 years work experience which includes;  

•   Experience in brand management in a marketing department or advertising

•   Experience in creative agencies, writing and interpreting briefs to develop campaigns

•   Experience of marketing plans, advertising materials and product life cycle monitoring

•   Experience in customer engagement execution

•   Experience in developing communication, events and PR briefs

•   Good understanding of the telecommunications market.

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