Mobile Review: Samsung retains top spot in the Chinese market

Started by Bibi Lyra, Feb 11, 2013, 07:31 PM

Bibi Lyra

The Samsung dominance in the Chinese market continues as the company has retained its No.1 spot for yet another year, according to a report from the market researcher iResearch.



The great sales of the mid-range smartphones have played a major part in Samsung's success. The South Korean's market share for smartphones stood at 32.3% in December 2012, a distant lead against its rival Apple, who managed to claim 14.3% of the market.

Surprisingly, Huawei and Lenovo, the top Chinese only came third and fourth, holding a market share  of 12.5% and 7.3%, respectively.

However, according to the report, the average selling price of Apple smartphones was CNY5,104 (about $820), while Samsung's ASP was just CNY2,100.  Products above the CNY5,000 mark accounted for 55.6% of Apple's sales, but just 9.2% of the Samsung smartphone shipments in China.

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