Analyst - Consumer Research Job at Etisalat Nigeria

[Jobrib]

Job Title: Analyst, Consumer Research

Job Location: Lagos, NIGERIA

Organisation: Etisalat Nigeria

Job Summary: Ensure that internal and external research activities are in line with the company?s marketing research processes and procedures as well as national and international research standards

Principal Functions:

•   Use statistical and analytical methods and techniques of applied social sciences to systematically gather and interpret information which provides marketing insights and supports marketing decision-making

•   Maintain up-to-date records on marketing activities

•   Identify information needs and research requirements of other functional areas of the business

•   Assist in research activities and communicate the customers? view in business strategy development

•   Harness enterprise-wide systems to develop and communicate required information for dissemination to relevant customer-insight stakeholders

•   Establish and align information needs of key business units in marketing

•   Interpret all research reports and ensure they are clearly communicated to all internal clients

•   Convert marketing problems to research problems

•   Carry out data mining and manipulation to dimension and provide deeper understanding of consumers

•   Ensure any research design which is adopted is representative of cross-sectional view of target group per project and market segment. Also ensure that all research activities being conducted provide answers to specific/ peculiar marketing problems

•   Harness inter-functional relational skills to ensure synergy across the various divisions within the Commercial Department

•   Perform any other duties as assigned by the Manager-Consumer Research

•   Ensure all reports are available on the office web for easy access to users with access pass

Educational Requirements:First degree or equivalent in any Social Science discipline

Experience,Skills & Competencies: Between one (1) and two (2) years directly-relevant post-NYSC work experience, preferably within a telecoms or FMCG business environment

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