Marketing Manager Job at UniCem Nigeria

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Job Title: Marketing Manager

Job ID: 5754643

Location: Calabar, Nigeria

Employer: United Cement Company of Nigeria Limited – UniCem Nigeria

THE ROLE:

•   Development and implementation of the Marketing plan in collaboration with Sales to meet company objectives. ?

•   Develop, launch and manage the Product- brand portfolio -the product line life cycle from strategic planning to tactical activitie?

•   Drive innovation in product and value added services to customers. Ensure Brand Premium over competitors in each product segment. Prepare and manage the external communication & visibility in the market including advertising through the media and at the point of sales, i.e. branding of retail outlets. ?

•   Plan & Manage the customer contact programs (events) with small Users (home builders and block-makers) and contractors. ?

•   Development of the market segmentation – Route to Market plan along with the Sales & distribution function to provide value proposition to wholesalers and retailers. ?

•   To deliver all marketing activities within the agreed budget.

POSITION WITHIN THE ORGANZIATION:

•   Reports to the Marketing & Technical Assistance Director. ?

•   Works closely with co-managers (Sales, Technical Services & Customer Service) in the Commercial function and other departments.?

•   Member of the Product Development Committee.

Desired Skills & Experience:

•   A degree in Business Management, Marketing or relevant field.

•   Professional qualifications such as CIM and an MBA or its equivalent is an added advantage

•   6 years experience in a middle-senior managerial position within Sales and Marketing with a minimum of 4 years experience in consumer marketing. ?

•   Proven experience in strategic planning, organization, and execution within a commercial function

•   Persuasive and assertive with the ability to create change and drive stakeholder engagement to achieve a customer oriented approach. Ability to work in a rapidly changing environment.

•   A strong understanding of customer and market dynamics and requirements.

•   Excellent communication & inter-personal skills.

•   Professional command over English language.

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