Customer Marketing Manager Job at Promasidor Nigeria

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Job Title: Customer Marketing Manager

Employer: Promasidor – Nigeria

Objective:

•   To drive retail strategy in line with brand strategies and plans, develop team capacity and capability to implement trade marketing KPIs and monitor and evaluate performance against agreed targets and progress against strategic imperatives.

•   To expand and consolidate the company's in-store brand presence and performance, effectively manage the connection between shelf and consumer, and drive training and capability improvement within the Customer Marketing department.

Responsibilities

•   To drive retail strategy in line with brand strategies and plans, develop team capacity and capability to implement trade marketing KPIs and monitor and evaluate performance against agreed targets and progress against strategic imperatives.

•   To expand and consolidate the company's in-store brand presence and performance, effectively manage the connection between shelf and consumer, and drive training and capability improvement within the Customer Marketing department.

Retail development strategy: Develop retail outlet strategies for each brand. Implement KPI's for performance and manage team delivery of Commercial Team objectives.

Retail presence management: Support the brands for maximum visibility and availability in-store and anticipate and effectively counter competitive activity in all strategic retail channels.

Customer satisfaction performance:  Provide support to the Sales to manage customer satisfaction through coordinated planning and implementation of channel activities and integrated commercial planning cycles.

Consumer activation:  Support brand ATL activities with coordinated in-store consumer activation both through own customer marketing team and 3rd party BTL partners.

Results: Provide monitoring and evaluation of effectiveness of all in store activity and regular reporting to Commercial Leadership Team.

People development: Provide coaching and mentoring as required to the Brand, Sales and Customer Marketing teams on retail classification tools and techniques to meet information needs and gaps.

Financial scope: Responsible for monitoring and reporting of the Customer Marketing budget across the brands portfolio.

Desired Skills & Experience:

Requirements:

•   A Nigerian with a minimum of a second class Bachelor's degree from a reputable university, either in Nigeria or abroad in Business Administration, Marketing, Market Research, Statistics or Social Sciences.

•   Postgraduate qualification in Marketing would be an advantage if the first degree is not in a related field.

•   Minimum 5 years' relevant work experience in the Marketing function of a reputable company, preferably FMCG, Sales and/or Operations experience would be an advantage.

Key Competency Requirements:

Knowledge and Skills:

•   Consumer knowledge & understanding

•   Research tools and techniques

•   Data analysis

•   Brand health monitoring & analysis

•   Monitoring attitude & behaviour trends

•   Managing budgets

•   Managing third-party agencies & suppliers

•   Project management

•   Presentation skills

•   Microsoft Office suite – Word, Excel and PowerPoint

Personal Attributes:

•   Able to assimilate a range of information for decision-making

•   Articulate – verbal and written

•   Analytical

•   Seeks solutions

•   Strategic thinker

•   Able to manage a number of projects simultaneously

•   Good interpersonal skills – persuasive, tactful

Other Requirements:

Primary Work Location – Head Office

Travel in Nigeria – Frequent (30% – 60%)

Travel Abroad – Occasional (0 – 30%)

Work Cycle – Office days (Mon – Fri)

Computer Use – Extensive

Lifting Required – Minimal

May ocassionally have to work outsde the cycle described above, including at weeknds

Type: Full-time

Experience: Mid-Senior level

Functions: Marketing, Sales

Industries: Food Production

Job ID: 5902367

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