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Author Topic: The Four Steps to Marketing Success  (Read 294 times)

The Four Steps to Marketing Success
« on: Jun 13, 2013, 08:46 PM »

              The Four Steps to Marketing Success

1. Break the market into groups (segment)

2. Choose the groups you want to go after first (target)

3. Understand your targets’ Buying Process and patterns (intercept)

4. Create a Marketing Mix for each target segment (position)

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