Toyota Bumps BMW as World's Top Auto Brand

[IL]

The annual BrandZ Top 100 study by ad giant WPP and its Millward Brown research subsidiary values the Toyota brand at $24.1 billion. BMW places second, with a brand value of $22.4 billion, and Mercedes-Benz third, at $15.3 billion. Ford is the most valuable U.S. automotive brand, at $7.4 billion.

Source: Insideline.