Author Topic: Top 10 FT Bowen Craggs 2011 Web Effectiveness Index  (Read 1393 times)

MyInfoStride

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Top 10 FT Bowen Craggs 2011 Web Effectiveness Index
« on: May 25, 2011, 06:28 AM »
The FT Bowen Craggs Index is the most detailed mass study of large websites produced. It has taken 1,000 hours to produce and is backed up with 750,000 words of analysis. FT Bowen Craggs examines websites and social media channels.

The list below is the 5th annual FT Bowen Craggs Index for 2011 Web Effectiveness of companies’ websites. The index was published on 20 April 2011.

Pos Company Country Score (max 280)
1. Siemens Germany 217
2. BP UK 216
3. Royal Dutch Shell UK-Netherlands 213
4. Eni Italy 209
5. Unilever UK-Netherlands 206
6. Roche Switzerland 204
7. General Electric US 200
7. Intel US 200
9. British American Tobacco UK 199
9. Novartis Switzerland 199
9. Wal-Mart Stores US 199

For full index of 75 companies considered: Bowen Craggs & Co. - Best Practice FT Index

Source: Bowen Craggs & Co. - How well do you exploit the web? & FT Bowen Craggs Index 2011

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Top 10 FT Bowen Craggs 2011 Web Effectiveness Index
« on: May 25, 2011, 06:28 AM »

MyInfoStride

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Re: Top 10 FT Bowen Craggs 2011 Web Effectiveness Index
« Reply #1 on: May 25, 2011, 06:44 AM »
Please visit the websites of the top 10 in the index, explore and post your comments here. Thanks.

Siemens: http://www.siemens.com
BP (British Petroleum): http://www.bp.com
Royal Dutch Shell: The Shell global homepage - Global
Eni: Home Page Eni S.p.A.
Unilever: Unilever global company website
Roche: Roche - We innovate healthcare
General Electric: GE : imagination at work
Intel: http://www.intel.com
British American Tobacco: British American Tobacco - British American Tobacco
Novartis: Novartis: Broad healthcare portfolio for changing patient needs
Wal-Mart Stores: Walmartstores.com

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Re: Top 10 FT Bowen Craggs 2011 Web Effectiveness Index
« Reply #1 on: May 25, 2011, 06:44 AM »