Marketing and Communications Manager Job at DHL Express Africa - Nigeria

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Job Title: Marketing and Communications Manager – West Africa  

Employer: DHL Express Africa – Nigeria

Job description:

We are a global logistics company looking for a Marketing and Communications Manager for the West Africa zone including the countries of Benin, Burkina Faso, Cape Verde, Cote d'Ivoire, Ghana,  Guinea, Guinea-Bissau, Liberia, Mali, Niger, Nigeria, Senegal, Sierra Leone, The Gambia, Togo

Depending on experience, the salary range (full package) is between 6, 000 000 and 10, 000 000 NGN.

Overall Responsibility:  – Provide marketing, PR, communications, sponsorship and branding support to countries, including ensuring all materials are brand-compliant and that campaigns are rolled out effectively – Benin, Burkina Faso, Cape Verde, Cote d'Ivoire, Ghana,  Guinea, Guinea-Bissau, Liberia, Mali, Niger, Nigeria, Senegal, Sierra Leone, The Gambia, Togo

Public Relations:

•   Manage the PR planning process for each country i.e. identify their monthly story and opportunities and ensure implementation

•   Manage the distribution of 'central' stories provided by the SSA office to ensure they are distributed in the various countries

•   Keep an updated list of stories from the zone, available whenever requested

•   Manage the zone media list, ensuring it is updated and correct

•   Provide guidance for all PR activities i.e. assist in putting together a press release, a strategy around an event/story, briefing photographers

•   Identify and institute PR training – both internal (message houses, tips) and external

•   Manage local PR agency (if relevant) including strategy, implementation and reporting

•   Ensure coverage is reported each month by each country – i.e. # of clippings, scans and information, and meets the deadline provided

Advertising:

•   Manage any advertising opportunities for the zone – i.e. any opportunities sent to them and then, if worthwhile, escalated to SSA Office

•   Manage any requests for adaptations and local artwork, to be escalated and briefed to SSA Office

•   Ensure successful implementation of all campaigns (i.e. ExpressEasy, TradeLane) within markets

•   Ensure adequate levels of giveaways and marcomms materials are available in countries and, if not available, assist in acquiring or requesting these

•   Work with other units (Pricing, Sales) to ensure successful implementation of all campaigns and opportunities

Branding:

•   Ensure all marketing materials align to the guidelines (this also includes having a good knowledge of the guidelines and understanding what does/doesn't conform)

•   Ensure all branding in countries (vehicles, signage) conforms to guidelines and, if not, assist countries to get in line

Sponsorship, Conferences & Events:

•   Manage any sponsorship opportunities for the zone – i.e. any opportunities sent to them and then, if worthwhile, escalated to SSA Office

•   If identified, manage sponsorship and events on the ground i.e. ensure materials and giveaways are in order, branding is correct, photographers briefed, PR and collateral is written and distributed

Internal Communications:

•   Edit stories from the zone to be distributed in Connect in Brief and the DHL Weekly every Wednesday

•   Distribute important information (ops updates, crisis communication) to all internal audiences

Corporate Social Responsibility:

•   Interface with the relevant CSR contact in each market to ensure CSR activities (GVD, WED and quarterly CSR activity) are well-executed (i.e. take place, photography done, the activity reported on, media information distributed and a story written for internal audiences)

Administration:

•   Provide a monthly update on issues/concerns in the various markets

•   Maintain a local video and image library so that any requests for images, artwork, video can be facilitated at zone level

•   Keep an up to date contact list for markets incl Country Managers, Commercial Staff that need to be engaged on specific activities

•   Schedule monthly calls with the zone and/or Country Managers to discuss Marcomms activities for that month

Desired Skills & Experience:

Requirements:

•   Degree or diploma in Marketing, Communications, Journalism and/or Public Relations

•   At least five years' public relations experience

•   At least two years' management experience

•   Very strong writing skills (press releases, feature articles, opinion editorials)

•   Broad based exposure to all skills areas including presentation, media relations, advertising, internal communications, graphic design, sponsorship and CSR

Personal Skills/Attributes: Proactive, dynamic, can-do spirit, persistent and determined, driven, creative, broad shoulders, a dose of humour, business acumen, a strong backbone.

Type: Full-time

Experience: Mid-Senior level

Functions: Public Relations, Marketing

Industries: Logistics and Supply Chain

Job ID: 6408221

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