Author Topic: Secrets of Winning Traffic through Search Engines  (Read 1400 times)


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Secrets of Winning Traffic through Search Engines
« on: Oct 12, 2009, 09:24 PM »
It doesn’t matter how great your website is, if no one sees it, you’re not going to make a penny.
You can spend days producing the perfect design,weeks tweaking the copy, and months writing the
code and uploading the pages, but if no one knows where you are, how are they going to know
they should buy from you? When I first started selling online, the first major problem I ran
into was bringing customers to my door. I put banner ads on other sites, organized reciprocal links and                                  joined web rings. Those methods all worked to some extent, but what really did it for me, what turned
my business from a small earner into a major money-grabber, was figuring out how to use search engines.
Sure, I’d submitted my sites to the major search engines as soon as I’d finished building them, but I didn’t really                            pay them much attention. After all, I figured search engines are just for people who
are looking for information; they’re not really good for commercial sites.
Boy, was I wrong! One day, I sat down and checked out which sites were popping up
first in the categories that suited my businesses. I found that all the top-ranked sites were my biggest competitors.                      And when I say biggest, I mean these guys were in a whole other league. They had
incomes that were ten or twenty times the size of mine. No wonder they had top billing at Yahoo! and Google! And then it clicked. Search engines don’t list sites by size, they list them by relevance. These sites weren’t listed first because they were big;              they were big because they were listed first!
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Secrets of Winning Traffic through Search Engines
« on: Oct 12, 2009, 09:24 PM »