Corporate Segment Specialist Job at Etisalat Nigeria

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Job Title: Specialist, Corporate Segment

Location: Lagos, Nigeria

Employer: Etisalat Nigeria

Job Summary: Support Manager-Corporate Segment in developing corporate value propositions and collaborating with multiple cross-functional groups in bringing the propositions to market

Principal Functions:

•   Assist with the development of propositions and new product initiatives to grow corporate segment profitability

•   Support the execution of strategic activities aimed at achieving overall corporate segment objectives and KPIs within timeline and on budget

•   Identify tailored marketing propositions to suit corporate needs and requirements

•   Assist with the development of concepts for propositions targeted at corporates in line with approved business strategy and according to corporates' requirements

•   Assist with the development of briefs for internal and external stakeholders, manage content development, oversee execution and deployment of campaigns and analyze reporting to optimize campaign performance

•   Propose projects and tactical activities aimed at penetrating the corporate market

•   Support Manager-Corporate Segment in the development of marketing plans and management of marketing elements of offers – such as naming, positioning, marketing brief development, execution and socialization

•   Conduct regular environmental scanning of the competitive landscape to collate relevant information as may impact on strategy for corporates

•   Monitor approved/ existing corporate segment projects and initiatives to ensure end-to-end process compliance

•   Provide recommendations on the design of a customer lifecycle extension plan for corporates

•   Assist with the management of the corporate segment's strategy and execute direct marketing (email, text, mail) to achieve specified goals and targets

•   Participate in product launches targeted at Etisalat Nigeria's corporate market

•   Provide support in conducting research on current trends as they relate to corporates and monitor related developments within the telecoms industry

•   Provide support in conducting research on initiatives for market penetration aimed at acquiring intelligence on the preferences and behavioural patterns of the corporate market

•   Provide inputs and make recommendations on the development of viable market penetration and market share acquisition frameworks for the corporate segment

•   Maintain cordial relationships with internal and external stakeholders to ensure successful completion and delivery of projects and initiatives

•   Conduct additional training for the Corporate Sales team on new corporate products and services and provide necessary documentation needed for FAQs and training

•   Generate and analyze performance reports to aid clear decision-making, co-ordinate approvals and sign-offs for documents originating from the corporate segment team, and ensure safekeeping of such documents

•   Perform any other duties assigned by the Manager, Corporate Segment.

Educational Requirements: First degree in a relevant discipline

Experience,Skills & Competencies:

•   Between three (3) and five (5) years directly relevant post-NYSC work experience

•   Ideal candidate must be able to demonstrate: – Good knowledge of competitive environment, consumer trends and trade practices in the industry – Excellent oral and written communication skills – Strategic and analytical thinking – High levels of integrity and self-regulation

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Source: Corporate Segment Specialist Job at Etisalat Nigeria