Listrak Helps Etailers Better Know Their Customers

[ECTNews]

 Listrak has incorporated new features into its email marketing platform that give its users analytic and behavioral targeting capabilities. It also has brought more oomph to its shopping cart abandonment dashboard by developing more granular metrics for it. Those are the top changes for the latest release, Version 4.11, according to Brand Manager Heather Bonura. The company has added a number of minor changes and tweaks that enhance its user-friendliness, social sharing and other capabilities.