10 Ways to Magnify Lead-Generation Results

[ECTNews]

 If you knew you could apply a number of best-in-class lead generation processes proven to close five times more deals than average processes, would you do it? Seems like a no brainer, doesn't it? But in reality, many companies continue to implement lead generation processes that can be considered average at best or, more realistically, broken and ineffective. Why should you identify and implement best practice processes? Marketing and sales groups that implement best-in-class lead generation processes are outperforming those with average processes by a margin of five to one.