Mixed Media Marketing: Same Game, New Playbook

[ECTNews]

 Marshall McLuhan's old adage, "the medium is the message," has never been more true than it is today. Companies wanting to showcase their cutting-edge products and services are increasingly turning to new and innovative marketing techniques that express the spirit of what they're selling. Video press kits, social media marketing, and other new-media approaches are helping businesses to convey their messages and sell their products, while establishing street cred with a hyper-tech-savvy generation.