Author Topic: Degree Programmes Marketing Manager Job at Lagos Business School  (Read 174 times)


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Job Title: Degree Programmes Marketing Manager

Location: Lagos, Nigeria

Employer: Lagos Business School (LBS)

Job description:

•   Develop and implement EMBA/MBA marketing and recruitment strategy to attract quality candidates across diverse industry sectors, disciplines and backgrounds.

•   Plan and implement information sessions and open-days; make presentations to universities, NYSC Camps and relevant target markets for recruitment purposes. Ensure regional coverage of marketing activities.

•   Develop and implement integrated marketing and strategic PR to strengthen the EMBA/MBA as a premium brand. Deploy web strategies, paid searches, email campaigns and innovative social media strategies to increases recruitment success.

•   Conduct research on the EMBA/MBA market and present report for management decisions. Monitor the activities of competitors including foreign Business Schools and align recruitment practices to trends.

•   Plan and implement market cultivation strategies for sourcing of prospects from all channels – building admission pipeline.

•   Act as first point of contact and provide expert advice to applicants on recruitment and admission processes.

•   Provide advice on branding of EMBA/MBA brochures, flyers and other marketing communications materials. Provide information and news items on the website to enhance recruitment.

•   Develop long range organizational and promotional/marketing plans (print, electronic and other medium) for programs and initiatives which support and promote the academic mission of the school in the area of admissions.

•   Provide leadership in positioning the LBS in the MBA admission marketplace to expand visibility so as to attract, select, enrol and retain a diverse student body.

•   Develop annual targets and projections for MBA, EMBA and MEMBA recruitment activities for use in overall budget projections.

•   Any other specific or adhoc duty to be assigned by line manager from time to time.

Desired Skills and Experience:

Technical Skills:

•   Knowledge of project management

•   Ability to prepare budget and financial reports

•   Working knowledge of MS office application

•   Knowledge of channels development

•   Recruiting and public speaking skills

•   Knowledge of PR, branding and integrated marketing

•   Knowledge of enrolment planning, demographics, recruitment, marketing and admissions policies and procedures

Cognate Experience:

•   At least 4 years in a marketing position.

•   Experience gained in service marketing & business development, Consulting or Project Management will be an advantage

How to Apply:

Interested candidates from within and outside the school should apply online or send their CVs to

Deadline: 23th December, 2013.

Only short-listed candidates will be contacted. LBS offers equal employment opportunity to all applicants.

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