Author Topic: Group Account Director - Nigeria Job at Millward Brown  (Read 708 times)

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Job Title: Group Account Director  

Location: Nigeria

Employer: Millward Brown

Background:

At Millward Brown, we’re passionate about helping clients grow great brands. We’re experts in advertising, marketing communications, media, digital and brand equity research, and we work with 90% of the world’s leading brands. Our team includes some of the most talented market researchers, consultants, storytellers and neuroscience experts in the industry. With offices in 56 countries, we understand the importance of both a global and local focus – and we understand consumers.

Today, many brands are a company’s most valuable asset. We help our clients manage their brands to drive financial growth and wealth creation for your organization.

Job Purpose:

Located in our Nigeria office, and reporting to the Managing Director or Head of Client Service, the Group Account Director (GAD) will have overall responsibility for the management of his or her teams (with responsibility for a specific set of client relationships), the financial profitability of the team and the maintenance of healthy client relationships. The incumbent will be a part of the leadership team of the office and will be required to play an integral role in the management of Millward Brown.

As part of the Senior Leadership Team, responsibilities include business development, driving people management and financial management along with leading business strategy implementation.

Key Responsibilities:

Client Management & Consultancy (30%);

•   Apply expert level of knowledge and understanding of your clients and their business in all interactions with clients. Deliverables and analysis conducted applies this knowledge and commercial implications and realities. Knowledge including;

•   Key clients, key stakeholders and their needs

•   The client’s business and strategy

•   Client brands and communication activity

•   Client markets and competitors

•   Deliver effective advice and consultancy for your clients

•   Instigate and facilitate client discussions to better understand their business issues

•   Expert interpretation of data and ability to articulate insights clearly and impactfully

•   Provide a comprehensive point of view on brand, media and communications issues aligned with Millward Brown philosophies

•   Develop strong relationships with clients to the extent they are first port of call across all accounts for strategic opinions and advice

•   Present with impact regularly across all accounts

•   Demonstrate confidence and strong interpersonal skills in client facing situations

•   Chair client and agency meetings    

Account Management (20%);

•   Leading accounts to oversee the team deliver all account deliverables while working to agreed budgets, and course-corrects where required

•   Ensures all deliverables meet client needs and generate strong insight and impact for clients business

•   Delegates to team effectively, providing constructive feedback and support for other account members to ensure account responsibilities and

•   deliverables are met to a high standard in agreed timelines

•   Ensure account efficiency and profitability across all accounts

•   Resource planning across the business with senior team to ensure all accounts meet business and client needs

•   Develops and implements account management plans for key clients

•   Generate ideas and consult with account teams to develop case studies to demonstrate value we bring for clients.

•   Ensure impact reviews meet required standards, and include client feedback where appropriate for all presentations

•   Consults on operational processes and course-corrects where required

Analysis & Research Expertise (15%);

•   Designs appropriate research solutions to drive meaningful insight for clients’ needs and their business

•   Formulate, articulate and validate hypotheses to help build appropriate, relevant and impactful stories

•   Understand, interpret and synthesise data from various sources (e.g. sales data, media spend data)

•   Ensuring insights are translated into engaging stories with clear and concise implications that will help clients make better marketing decisions

•   Integrate knowledge of MB tools, philosophies and techniques and applies these appropriately to the design, analysis and interpretation of research projects to deliver meaningful insights (specifically in relation to pre-testing, tracking, equity and media measurement)

•   Identifies opportunities to deepen insights for clients using further analysis including MB and external learnings as appropriate.

People Management (15%);

•   Maximise individual and team performance and efficiency through effective people management

•   Manages 1-3 line reports, giving ongoing feedback, conducting monthly catch-ups and annual appraisals

•   Identifies, sets and communicates clear objectives to develop and nurture line report’s careers, and articulates performance against these objectives

•   Coaches and develops account team members through constructive feedback to identify areas of strength, and areas required for improvement

•   Effectively delegates tasks where appropriate

•   Participates in the recruitment and training of more junior team members as appropriate

•   Responsibility for facilitating career development across the team, balancing with the needs of the business

•   Leads performance management process, as and when required

•   Completes all Halogen responsibilities on time.

Business Development & Financial Management (20%);

•   Builds strong relationships and delivers to account responsibilities sufficiently to retain clients and maintain existing business

•   Identifies and pursues opportunities to grow existing client business, revenue and profitability

•   Actively seeks new business opportunities

•   Develops and implements new business strategy with the senior team

•   Responds to, and drives new business opportunities through:

•   Liaising with clients to understand their needs

•   Designing research solutions

•   Ensure accurate costs

•   Preparing proposals

•   Presenting in pitches

•   Review account, project and business profitability to identify and seek opportunities to maximize financial performance for future projects

•   Accurate forecasting of accounts and new business

•   Completes timesheets accurately and on time.

Desired Skills and Experience:

Candidate Profile:

Qualifications:

•   3 year degree with Honours, preferably in Research, Marketing, Business or Economics

•   Masters Degree in above fields added advantage

Previous experience of:

•   Preferably 10+ (at least 8+) years, relevant market research experience in a research agency, client company, or management or marketing consultancy.

•   Demonstrate a track record and/or flair for growing a business and leading accounts

•   Experience managing mid-sized team/office

•   Strong people management skills

Personal Attributes:

•   A passion for brands and advertising, a curiosity to understand consumer thinking and opinion and, a desire to advise clients how to improve their brands

•   Passionate about research and the industry

•   Up for the challenge of a very demanding job in a new / dynamic environment around launching and establishing business quickly

•   Ability and willingness to be “hands-on” and contribute at different levels depending on organisation needs.

•   Ability to deal with complexity/ambiguity in the role and managing multiple (occasionally conflicting) priorities.

Competencies required:

•   Leadership

•   Conflict Management

•   Managing and Developing others

•   Customer Focus

•   Goal Attainment

•   Financial Management

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