Author Topic: Marketing Manager – Spirits Job at Guinness Nigeria Plc  (Read 253 times)


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Job Title: Marketing Manager – Spirits

Employer: Guinness Nigeria Plc (a Diageo company / Diageo Plc)

AutoReqId: 40228BR

Function: Marketing

Type of Job: Full Time – Exempt

Country: Nigeria

Level: L4

Reports To: Marketing Director, Guinness Nigeria Plc


Diageo Brands Nigeria (DBN) was created in 2010 to drive Diageo’s Spirits business in Nigeria. The success of DBN is critical to the success of Diageo’s operations in Nigeria and therefore is critical to Diageo Africa’s success. The Spirits category in Nigeria is fast-paced with multiple competitors, an emerging route to market structure and evolving competitive set. This represents a major challenge as the role is likely to require a solutions oriented approach that is both proactive where possible and reactive where required.

The Marketing Manager will work closely with the General Manager DBN, Marketing Director and the Customer Marketing team

Purpose: The role will lead the marketing agenda for the Diageo spirits portfolio in Nigeria, developing brand strategies and leading the execution of these strategies to ensure that chosen priority brands are leaders in their categories in Nigeria. The role will continually identify & quantify new growth opportunities for the portfolio based on continuously updated consumer insights, developing new growth drivers if required in partnership with West Africa Spirits Hub Team, whilst developing Spirits Marketing Talent for the future in Nigeria & Africa.


Leadership Responsibilities:  – Work with the DBN General Manager & Marketing Director, Nigeria to set and execute the Nigeria five-year Strategy on Spirits Brands – Liaise with the West Africa Spirits Hub Team & fellow African spirits brand teams to ensure 2 way search & spin of growth drivers on the priority brands and lead delivery across the region – Develop & Coach the Nigeria Spirits Marketing team on Marketing & Spirits excellence in execution and support the DBN Customer Marketing team

Key Accountabilities:

1. Assist and support the General Manager DBN to deliver the AOP growth aspirations plus overlay targets in F14 and beyond

2. Assist DBN General Manager in establishing the evolving route to market assessment for Spirits in Nigeria including a plan for correct COGS & efficient SKU’s for long term growth

3. Support and lead Spirits Brand growth with Marketing Director by developing & implementing the code for growth for Spirits

4. Lead the development of the local Game Plan and lead the categories in the Joined up Business Planning (JUBP) process

5. Work with the in-market teams & commercial managers to turn the Spirits annual GAME brand plans into “executable” commercial plans and assist with the development of missing growth drivers

Qualifications, Experience and Capabilities:

• University degree in marketing / business or other related discipline preferred

• Postgraduate Qualifications – an advantage

• Proven and strong Brand and Trade marketing experience (6-10 years)

• Proven ability in Team Leadership / Strategic thinking (minimum of 3-4 years)

• Spirits experience / knowledge is essential

• Proven experience working in emerging markets

• Proven track record of leading & inspiring Agencies

• Can demonstrate excellent Commercial acumen & Marketing judgement

• Can demonstrate excellent cross-functional working skills & thought leadership

• Extensive experience of ATL and BTL strategy development and implementation

• Proven experience in Consumer insight generation and strategic penetration

• Strong identifiable track record of success

• Is experienced at managing key stakeholders nationally & internationally

• Budget & cost control management

• Strong project Management skills and experience

Barriers to Success in Role:

• Inability to manage and influence a cross functional team

• Inability to engage & work collaboratively with West Africa Spirits Team

• Inability to learn fast, adaptation to a new, flexible role and manage relationships with varied stakeholders

Work Location: Lagos based with some travels within and outside

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