The Leader of the Social Business Pack

[ECTNews]

 There's no denying that social media is migrating from the consumer realm to the business arena. What can still be debated is how quickly this technology is making its way into the core of the enterprise, and becoming something more than marketing and sales tools. Some people -- primarily analysts, vendors and media types -- contend social media already has a prominent place within the core of business enterprises. They are even using the term "social business" to describe the use of this technology in support of backend business processes.