Author Topic: Patient Access Manager - Lagos Job at GlaxoSmithKline Nigeria  (Read 397 times)

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Job Title: Patient Access Manager  

Reference: 240214-3

Location: Ilupeju – Lagos, Nigeria

Reporting To (Job Title) Marketing Director

Type of position: Permanent

Employer: GlaxoSmithKline (GSK)

Job Purpose/Scope This job exists to develop and implement strategic brands plan to achieve revenue, profit / market share and life cycle objectives for brands in the Access portfolio within Anglophone West Africa.

Key Responsibilities:

•   To successfully manage products in the Access portfolio

•   Develop strategies and tactical plans for the sales team and ensure implementation.

•   To review brand strategy periodically, to exploit positive changes in environment or to effectively manage constraints to its implementation for the achievement of brand / portfolio objectives.

•   Manage external agencies to ensure that appropriate, accurate and timely brand messages are communicated to the right target audience, using the most appropriate cost-effective medium

•   Design, develop and dispatch relevant brand promotional materials to the field force in a timely manner

•   Effectively manage medical, regulatory and marketing information on brands to achieve portfolio objectives in line with international medical marketing code and GSK global policy

•   To generate necessary data required for market and brand building, and brand planning across life cycles.

•   Ensure strict adherence to medical governance and quality management related issues

Qualifications, Experience:

•   Bachelor degree, major course of study in pharmaceutical sciences

•   At least 5 years work experience in a marketing/brand management role within the pharmaceutical industry

•   Possess knowledge of the pharmaceutical industry

Competencies:

•   Strategic marketing/brand management skills

•   Product / technical knowledge

•   Communication / Presentation skills

•   Computer literacy skills

•   Ability to successfully market brands in a market where majority have low purchasing power. Effective customer targeting is required.

•   Ability to manage brands in an environment that has little or no reliable data for planning

•   Ability to effectively manage brands in an unstable social, political and economic climate

•   Ability to lead cross-functional teams to achieve brand / portfolio objectives

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