Cannes Lions 2011: It's Not Your Brand Anymore

Started by THP, Jun 27, 2011, 03:02 AM

THP

Looking back over the week at the Cannes Festival, it's difficult to know what to say that can wrap it up in a neat and satisfying package. There has been so much new information presented that my notes barely scratch the surface of everything I've seen. You really could literally write a book.However, if I had to nail down one theme from this year's Festival it would be the following message to all companies:More...