Graduate Retail Development Manager Job at Guinness Nigeria Plc

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Job Title: Retail Development Manager (RDM)

Location: Nigeria  

Employer: Guinness Nigeria Plc (a Diageo company / Diageo Plc)

AutoReqId: 40645BR

Function: Sales

Type of Job: Full Time – Exempt

Level: L6 (MS1)

Reports To: AREA SALES MANAGER

Context/Scope: – A key contributor to the success of our performance ambition is an effective & flexible field sales force demonstrating industry leadership in both volume driving & retail trade development. – The Retail Development Manager (RDM) is the entry level for sales and commercial talent in Guinness Nigeria. Working alongside other RDMs and Business Development Managers (BDMs) in a geographical area; the role reports to an Area Sales Manager (ASM).

Purpose of Role:  Supports the business in the achievement of performance objectives through the effective management of a designated sales territory including implementation of all sales activities/programmes in the retail sales territory

Key Accountabilities:

• Ensures achievement of the Diageo sales drivers (Quality, Distribution, Visibility, Promotion, Price and Persuasion) at all outlets within territory coverage

• Ensures effective customer/consumer relationship management and business development in trade

• Gain important consumer and trade insights and share with relevant internal teams

• Excellent execution of promotions, ensuring that promotional activity is in the right outlets and well managed

• Responsible for ensuring the retail redistribution standards are adhered to by distributors and Van Sales Men (VSM)

• Accountable for Point of Sale (POS) materials, Chillers, Light signs, etc deployed in retail outlets within sales territory

Qualifications and Experience Required:

• Graduate with minimum of 1 year commercial expertise gained in Field Sales or Consumer Marketing

• Understanding of the total alcoholics drinks market

• Brilliant persuasive selling skills

• Good communication skills –written and verbal

• High degree of integrity

• Good interpersonal skills

• Geographically mobile – must be ready and willing to work in any location in the country

• Experienced driver with valid license

• Good computer appreciation skills

• Entrepreneurial mind-set and good business acumen

Barriers to Success in Role:

• Essential to spend time in the Field with customers and consumers-essential to stay in touch with the market and the competition

• Unwillingness to flex schedule to align with business hours of retailers and distributors.

• Low level of drive or personal leadership

Working options:

• Based in a defined geographical area.

• 100 % Field Based

• Some travel to Divisional Office essential.

• Willing to work weekends and late nights

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