Why Google Plus Circles Rockets Past Facebook's Social Graph

[THP]

There's already been a lot written about the new Google Plus service, Google's new social networking site that's generations beyond anything that Orkut ever offered and already an impressive competitor to the reigning king of social networks, Facebook. What I haven't seen discussed yet is something that I think both differentiates Google Plus from Facebook and makes it far more interesting to me: Circles.As people, we differentiate between our friends, whether we're youngsters lauding our BFF or whether we're married, have kids, social, cultural and political groups. You know what I'm talking about, it's the "strength" or "depth" of an interpersonal relationship. It's complicated, particularly when you realize that it's not symmetric, either, in that you can view someone as your bestest friend, even while they think of you as a close friend, but not their best pal.More...