Zynga's Got What It Takes

[ECTNews]

 I am not now -- nor have I ever been -- an online gamer. I've never even thought about sitting down in front of a Sony PlayStation, Microsoft Xbox or any other game console. And until a few days ago, I considered the idea of paying real money to buy virtual goods to spruce up ones surroundings in imaginary worlds like "FarmVille" and "CityVille" just plain dumb. Then I heard that Zynga, the company that created "FarmVille," "CityVille" and a host of other online games that are highly popular on Facebook, filed for an initial public offering.