#Vacancy: Specialist.Data Mining and Modelling Job at Etisalat

[Jobrib]

Job Title: Specialist.Data Mining and Modelling

Company: Etisalat

Job Type: Full Time

Qualification: BA/BSc/HND  

Experience: 3 years

Location: Lagos, Nigeria

Job Field: Engineering / Technical/ ICT

.

Etisalat's vision is a world where people's reach is not limited by matter or distance; a world where people will effortlessly stay in touch with family and friends; a world where businesses of all sizes can reach new markets without the limitations of distance and travel.

.

Job Summary:         – Provide customized analytics to unique and unstructured problems through advanced analytics and carry out behavioural analysis, predictive analysis, advanced segmentation and algorithms to aid campaign decisions and offer development.

.       

Principal Functions:        – Advanced Analytics, Data-Mining and Data Modelling projects – Undertakes advanced analytics/data-mining and statistical projects ? for example identification of cross and up-sell opportunities, customer profiling and using multiple data sources to build scored targeting lists – Assist in designing, developing and executing data driven modelling and data-mining to meet the needs of the Customer Value Management (CVM) unit – Assist in in development of models and tests data models – for example customer segmentations, propensity and predictive models, churn models – Demonstrates a structured and pragmatic approach to analysis and project delivery ? including developing an upfront project plan, agreeing deliverables, undertaking analysis and working with Manager, Analytics & Consumer insight to interpret and validate the results. – Works with the Data Warehouse and Information Analysis teams to prepare these models and integrate them into standard data tools.  Ensures integrity in the production process and data accuracy. – Offers Development  and Opportunity Identification – Looks for opportunities from data to design and develop new revenue generating offers – Participate in the development of models and associated analysis to maximise one to one interactions with customers and improve repeatability of behaviour. – Work with campaign management team to understand customer needs and develop proactive and innovative data driven solutions and campaigns – Contribute to the development of creative and pragmatic approaches to new or complex issues in order to identify opportunities to up-sell and cross-sell offers across the business – Participate in the development and implementation of data mining solutions to fit business problem, which may include applying algorithms from a standard tool or custom algorithm development – Work cohesively with the Marketing Segment managers to develop, execute, review and optimize demand generation and customer programs aligned with marketing strategy – Work with the campaign management team to build and maintain a regular cadence of inbound and outbound campaigns collaborating with internal marketing and external agencies where needed – Optimize, localize and develop nurture campaigns for marketing team – Assist in the selection, localization and deployment of micro segmented demand generation campaigns – Analyze and report on the effectiveness and ROI of all marketing campaigns including drilling down to channel, offer, messaging and creative components.    

.

Educational Requirements:        – First degree in a relevant discipline from a recognized university.     

.

Experience,Skills & Competencies: – Three (3) to Five (5) years work experience. – Experience in developing complex models  in a leading retail/telecom company – Team-player who possesses good people skills and can work closely and collaboratively between marketing, product teams, strategic partners – Candidate should have proven track record of successfully managing big data set and campaign management knowledge. – Sound understanding of customer segmentation principles & objectives – Proficiency in Microsoft Office, sound knowledge of power point and advanced level excel experience – Proficient in the use of reporting / ad-hoc analysis tools. Experience with SAS, excel, SQL and other data mining tools will be highly regarded – Advanced analytical skills, Predictive model experience with decision trees, regression models and classification rules.

Apply to this job