Author Topic: #Vacancy: Shopping Mall Marketing Manager Job at Shopping Mall via Reqit  (Read 221 times)

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Job Title: Shopping Mall Marketing

Company: Shopping Mall via Reqit

Location: Nigeria

Job Type: Full Time 

Job Field: Sales / Marketing  

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Our client requires an energetic Marketing Assistant with a degree in Marketing or similar in Business and some experience in the Marketing field is urgently required for the vibrant and fast paced Retail(Shopping Mall) environment.

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This candidate will assist the Marketing Manager who manages the Shopping Mall with day to day Marketing, Administrative and budgetary activities. The ability to multitask and work to deadlines in a busy pressurized environment is critical.

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Retailer Communications:

• Co-ordinate retailer newsletters and look for methods to improve communication via other mediums

• Develop understand and communicate relevant retail trends to center management – areas to include sales and footfall forecasting & reporting and general issue’s

• Develop individual marketing campaigns for retailers as required

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OnlineMarketing:

• Assess the effectiveness of the mall’s website and implement content improvements and new features to meet on-line objectives.

• Manage and develop the e-newsletters from the website as required

• Incorporate online activities with offline marketing promotions

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Guest Communications

• Provide communication solutions for all events and guest service promotions which includes managing

the internal guest literature package, which includes up-dating mall guides, directory boards and general

guest services literature

•Management of the Gift Card program and any loyalty card programs that are implemented

Consumer PR

• Day to day responsibility for all consumer PR, liaison with PR agency, head office PR and Corporate

Comms team as well as other stakeholders

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Internal Communications

•Work effectively with internal departments (esp. leasing, specialty leasing, sub-brands and guest

services to ensure optimum business effectiveness and information is communicated around the

business units – new store openings, launches, events, changes to procedures, staff newsletters.

Marketing Plan

• Assist in preparing the annualMarketing Plan, and ensuring that marketing objectives are achieved,

measured and results reported to all relevant stakeholders.

Marketing Campaigns

• Develop and implement ATL and BTL marketing campaigns and brand strategies to achieve sales

targets, from creative brief through to analysis and recommendations.

• Budget management of campaigns in line with overall marketing budget

• ROI analysis required on each promotion and fed back to business

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Research

• Support Marketing Manager with annual Research plan and requirements

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B-2-B Relationships

• Work closely with all agencies to develop yearly media plan and ensure timely and top-class

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Job Description – Shopping Mall Marketing Manager:

• Develop and manage relationships with retailers, head office, suppliers, retained agencies – ensuring cost efficiencies and brand guardianship is achieved at all times.

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QUALIFICATIONS:

Degree qualified with 3 years retail, consumer, leisure or hospitality marketing experience

• Commercial acumen

• Understanding of retail marketing in particular the drivers of shopping

• Tertiary qualifications in marketing/business or other appropriate discipline

• Project Management

• Budget Management

• Attention to detail

• Good interpersonal skills – team approach

• Ability to work to deadlines and stay calm in pressure environment.

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