Author Topic: Channel Marketing Specialist Job at Mikado Nigeria Limited  (Read 127 times)


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Job Title: Channel Marketing Specialist

Company: Mikado Nigeria Limited

Job Type: Full Time

Qualification: BA/BSc/HND

Experience: 3 years

Location: Lagos, Nigeria

Job Field: Sales / Marketing


Mikado Nigeria Limited, the parent company of the Group has its origin in the 80’s, was conceived by the entrepreneurial activities of the founder “Michael Ojeme”. It was incorporated on the 3rd of November 1988, commenced business on the 1st of January 1989 and has embarked on a dynamic and diversified expansion programme since inception.


Job Description: – Activation of New Outlets  – Quality, effectiveness and frequency of calls made by Channel Marketing Specialists. – Sales Generation – Improvement of outlet look and feel through use of USN VM, POSM, etc. – Implemented POI and Brand Ambassador Data base. – Product knowledge and Trade – Marketing skill trainings – Quality of training and new knowledge application – Develop Channel database, detailing channel landscape plans, successes and status e.g. new outlet activation, volume & sales (monthly). – Outlet categorisation and classification update report (monthly). – Individual coverage plan (monthly), Call visit report (weekly) and Channel evaluation report (monthly) POSM requirement plans (monthly). – Sales enquiries follow up and order administration – Identifying, verifying, assessing and communicating product information, market trends and other pertinent information to the TMM, in a timely and professional manner. – Communicating and providing updates of USN plans, products, changes and other relevant information to channel in a timely and professional manner. – Identifying and communicating consumer trends for incorporation into strategic and tactical channel objectives. – Adherence to corporate objectives in terms of product availability, visibility and communication of USN brand. – Implement maximum presence of USN brand in all outlets: In the face-of the-customer/consumer – Meeting sales targets as per sales operation plans – Implement trade marketing activities at POB.


Job Requirements: – Bachelor Degree in any discipline from a recognised university. – Minimum of 3 years experience in Channel Marketing.

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